Our Origin
1.Origin of the “KOMURO CG”(Masashi KOMURO, 2011)
● K : KomuroCG
● O : One
● M : Method
● U : Universal
● R : Respect
● O : Organization
● C : Consulting
● G : Group
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Our Identity
1.Living and Working together in Harmony(Masashi KOMURO, 2011)
● Work/Life Integration
● Career and Personal Development
● Co-Creation
2.Respect Diversity(Masashi KOMURO, 2011)
● Gender and Sexual Diversity
● Age Diversity
● Racial Diversity
● Ethnic Diversity
● Religious Diversity
● Nationality Diversity
● Glocal Diversity
● Cultural Diversity
● Personality Diversity
● Valuing Diversity
● Physical and Mental Ability Diversity
3.Perpetual Quest for Perfection(Masashi KOMURO, 2011)
● Transcenders
● Dream Organization and Group
● Completely Novel Application and Content
● Innovative Product and Service
● Gee-whiz Hardware and Software
Our Symbol
Blue Yellow Black : The World’s Five Land Masses† Green Red ※White and TransparentOcean : Ocean, Sky, Space, etc. ※SIX Colors : Can draw the Flags of almost every Country in the World. † Asia, Europe, America, Africa, and Oceania |
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B Blue : Peace, Trust, Cleanliness, Fair, Intelligence, Sincerity, Safety, Calm, Youth, Refreshing, etc.
Y Yellow : Knowledge, Curiosity, Vivacity, Development, Open, Aspiration, Turning Point, Dynamic, Clear, Pleasant, etc.
B Black : Ultimate, Mystery, Confidence, Fidelity, Tradition, Luxury, Quality, Neutral, Professionalism, Strength, etc.
G Green : Happiness, Health, Hope, Nature, Environment, Harmony, Balance, Cooperation, Vitality, Mild, etc.
R Red : Bravery, Love, Fancy, Revolution, Vibrancy, Active, Passionate, Proactive, Life, Self-assertion, etc.
Our Tagline
◆ The Insatiable Quest for Special “ONE”(Masashi KOMURO, 2009)
◆ The Business for “YOU”(Masashi KOMURO, 2009)
◆ “OPEN” to All People from All Over The World(Masashi KOMURO, 2009)
◆ Japan as No.1 “AGAIN”(Masashi KOMURO, 2009)
◆ All Roads Lead to “SUCCESS”(Masashi KOMURO, 2009)
◆ Discover The “NEXT” Generation of Talent(Masashi KOMURO, 2009)
Our Lineup and Portfolio
1.Lineup(Masashi KOMURO, 2011)
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Incubation Support, New Business Support, Marketing, Platform
2.Portfolio(Masashi KOMURO, 2011)
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Our Business Method and Business System
1.SemiSelf(Masashi KOMURO, 2011)
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2.SemiSelf Services(Masashi KOMURO, 2011)
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2-1.Case : R+STP+MM+I+C (Masashi KOMURO, 2011)
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Targeting, Positioning, Marketing Mix, Implementation, Control
2-2.Case : STP + Marketing Mix (Masashi KOMURO, 2011)
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Customer Value, Customer Cost, Convenience, Communication, 4C’s
2-3.Case : AIDMA or AIDA (Masashi KOMURO, 2011)
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Recognition stage, Emotional stage, Behavioral stage
2-4.Case : Finished Thing (Masashi KOMURO, 2011)
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2-5.Case : Eating and Drinking (Masashi KOMURO, 2011)
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2-6.Case : Questionnaire (Masashi KOMURO, 2011)
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Our Individual and Group and Organization
1.Individual and Group and Organization(Masashi KOMURO, 2011)
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Boundary, Goal, Behavior, Structure, Role Behavior
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Our Organizational Form
1.Organizational Transition(Masashi KOMURO, 2011)
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Empowerment, Control, Flexibility, Control, Restriction, Balance, Paradox
2.Social Trends(Masashi KOMURO, 2011)
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Hierarchical, Autonomous, Distribute, Collaborative, Cooperative, Bureaucratic Control, Centralization,
Separation of Power, Decentralization of Authority, Expanded Family, Large Family, Stepfamily, Nuclear Family
3.Autonomous Distributed Collaboration-based Organization(Masashi KOMURO, 2011)
● Leader : Human or Identity or Vision etc
● Element(Components of the Organization) : Autonomy, Distribution, Collaboration
● Driver(Driving force of the Organization) : Empowerment, Control ※Organization = F(Empowerment, Control)
● Decision-Making Process : Top-down, Middle-up, Middle-down, Bottom-up ※Leadership and Followership
3-1.Definition of Autonomous and Distributed and Collaborative(Masashi KOMURO, 2011)
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3-2.ADC-based Organization Concept(Masashi KOMURO, 2011)
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3-3.Characteristics of ADC-based Organization(Masashi KOMURO, 2011)
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Middle-up, Middle-down, Bottom-up, Leadership, Followership, Identity, Vision, HPWS, High-Performance Work Systems
4.Empowerment/Control and Individual/Organization(Masashi KOMURO, 2011)
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5.The Framework of ADC-based Organization(Masashi KOMURO, 2011)
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Element, Driver, Autonomy, Distribution, Collaboration, Empowerment, Control