Our Origin
1.Origin of the “KOMURO CG”(Masashi KOMURO, 2011)
● K : KomuroCG
● O : One
● M : Method
● U : Universal
● R : Respect
● O : Organization
● C : Consulting
● G : Group
Our Identity
1.Living and Working together in Harmony(Masashi KOMURO, 2011)
● Work/Life Integration
● Career and Personal Development
● Co-Creation
2.Respect Diversity(Masashi KOMURO, 2011)
● Gender and Sexual Diversity
● Age Diversity
● Racial Diversity
● Ethnic Diversity
● Religious Diversity
● Nationality Diversity
● Glocal Diversity
● Cultural Diversity
● Personality Diversity
● Valuing Diversity
● Physical and Mental Ability Diversity
3.Perpetual Quest for Perfection(Masashi KOMURO, 2011)
● Transcenders
● Dream Organization and Group
● Completely Novel Application and Content
● Innovative Product and Service
● Gee-whiz Hardware and Software
Our Symbol
Blue Yellow Black : The World’s Five Land Masses† Green Red ※White and TransparentOcean : Ocean, Sky, Space, etc. ※SIX Colors : Can draw the Flags of almost every Country in the World. † Asia, Europe, America, Africa, and Oceania |
B Blue : Peace, Trust, Cleanliness, Fair, Intelligence, Sincerity, Safety, Calm, Youth, Refreshing, etc.
Y Yellow : Knowledge, Curiosity, Vivacity, Development, Open, Aspiration, Turning Point, Dynamic, Clear, Pleasant, etc.
B Black : Ultimate, Mystery, Confidence, Fidelity, Tradition, Luxury, Quality, Neutral, Professionalism, Strength, etc.
G Green : Happiness, Health, Hope, Nature, Environment, Harmony, Balance, Cooperation, Vitality, Mild, etc.
R Red : Bravery, Love, Fancy, Revolution, Vibrancy, Active, Passionate, Proactive, Life, Self-assertion, etc.
Our Tagline
◆ The Insatiable Quest for Special “ONE”(Masashi KOMURO, 2009)
◆ The Business for “YOU”(Masashi KOMURO, 2009)
◆ “OPEN” to All People from All Over The World(Masashi KOMURO, 2009)
◆ Japan as No.1 “AGAIN”(Masashi KOMURO, 2009)
◆ All Roads Lead to “SUCCESS”(Masashi KOMURO, 2009)
◆ Discover The “NEXT” Generation of Talent(Masashi KOMURO, 2009)
Our Lineup and Portfolio
1.Lineup(Masashi KOMURO, 2011)
Incubation Support, New Business Support, Marketing, Platform
2.Portfolio(Masashi KOMURO, 2011)
Our Business Method and Business System
1.SemiSelf(Masashi KOMURO, 2011)
2.SemiSelf Services(Masashi KOMURO, 2011)
2-1.Case : R+STP+MM+I+C (Masashi KOMURO, 2011)
Targeting, Positioning, Marketing Mix, Implementation, Control
2-2.Case : STP + Marketing Mix (Masashi KOMURO, 2011)
Customer Value, Customer Cost, Convenience, Communication, 4C’s
2-3.Case : AIDMA or AIDA (Masashi KOMURO, 2011)
Recognition stage, Emotional stage, Behavioral stage
2-4.Case : Finished Thing (Masashi KOMURO, 2011)
2-5.Case : Eating and Drinking (Masashi KOMURO, 2011)
2-6.Case : Questionnaire (Masashi KOMURO, 2011)
Our Individual and Group and Organization
1.Individual and Group and Organization(Masashi KOMURO, 2011)
Boundary, Goal, Behavior, Structure, Role Behavior
Our Organizational Form
1.Organizational Transition(Masashi KOMURO, 2011)
Empowerment, Control, Flexibility, Control, Restriction, Balance, Paradox
2.Social Trends(Masashi KOMURO, 2011)
Hierarchical, Autonomous, Distribute, Collaborative, Cooperative, Bureaucratic Control, Centralization,
Separation of Power, Decentralization of Authority, Expanded Family, Large Family, Stepfamily, Nuclear Family
3.Autonomous Distributed Collaboration-based Organization(Masashi KOMURO, 2011)
● Leader : Human or Identity or Vision etc
● Element(Components of the Organization) : Autonomy, Distribution, Collaboration
● Driver(Driving force of the Organization) : Empowerment, Control ※Organization = F(Empowerment, Control)
● Decision-Making Process : Top-down, Middle-up, Middle-down, Bottom-up ※Leadership and Followership
3-1.Definition of Autonomous and Distributed and Collaborative(Masashi KOMURO, 2011)
3-2.ADC-based Organization Concept(Masashi KOMURO, 2011)
3-3.Characteristics of ADC-based Organization(Masashi KOMURO, 2011)
Middle-up, Middle-down, Bottom-up, Leadership, Followership, Identity, Vision, HPWS, High-Performance Work Systems
4.Empowerment/Control and Individual/Organization(Masashi KOMURO, 2011)
5.The Framework of ADC-based Organization(Masashi KOMURO, 2011)
Element, Driver, Autonomy, Distribution, Collaboration, Empowerment, Control